Reasons for losing deals

2. Your product or service failed to neet expectations.

Though there are dozens of factors that influence any given deal, here is a list of 6 common reasons that are usually responsible for turning deals aside:. This will never lead to a good close rate and would deeply affect your revenues at the end of the month.

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Analyze who will gain most from the value in your offer. Refine your target customer model every month to make it more collaborative and rewarding. Employing just one sales pitch for all your prospects is a major fault committed by sales reps. Every customer has their own and different reasons due to which they need to make a purchase.


  • 1. No compelling need.
  • 1. You're guilty of poor customer service experience.;
  • 2. Skipping stages of the sales process?
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Your solution must aim at catering to the specific needs of a prospect. Make use of their social media accounts, websites and go through relevant industry specific articles to find out about their past achievements, upcoming projects and anything else that can help you know them better. Any of your competitors can conquer you in the price department. Instead, focus on conveying value to customers. Ensure that your solution delivers a better outcome even if it costs more.

What are deal loss reasons? – Teamgate

Always differentiate your offering and make the customers understand how your product will translate into better results for them. Understand their needs and pain points first, and then showcase your unique offering to blow the competition away. Getting involved into project management, operations and backend activities keep them away from prospecting for new business.

Focussing on customer service and post-sale support work consume a lot of their time as the relationship with the customer is at stake. Companies must allot these tasks to support staff and try to automate and standardize the operations of sales related functions such as billing unit and pre-sales etc. When a sales team is disorganized, they will surely face challenges in closing deals and increasing the overall business of the company.

Writing off its current-year investment gradually is how the company makes a profit while still bleeding cash.


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Some investors will be skeptical, but markets mediate conflicts between those who believe the original content will create long-term customer relationships and those who don't. The idea is that cash-flow losses are seen as investments in the future profitability and cash flow of the business — in Netflix's case, grabbing so many new subscribers that it pays back money the company borrows to pay for programming. To make it work, Netflix, like any business large or small, has to be able to forecast some point when the investment slows down.

What are deal loss reasons?

The question to ask yourself: Is this spending really an investment in long-term customer relationships or just plugging gaps in a business that's not fundamentally working? Many businesses that don't make a profit under formal accounting rules are actually perfectly sound cash generators. Their losses reflect gradual depreciation of money spent long ago, which is proving the value of a company's investments over time. Many manufacturing companies fit this description, at least early in their lifetimes, and it's true of even many big, established real estate development companies.

How To Close A Sale - 5 Reasons People Don't Buy

It's routine for office buildings, hotels and warehouses to be built with borrowed money, and annual write-downs of projects can continue while they generate cash. But in the long run, loans to build the facilities are paid off and the depreciation is complete, and positive cash flow gives way to profits. In the meantime, the cash flow from the building, or from products made there, is more than enough to repay the loans if done right. Remember: Most businesses are valued based on cash flow, not accounting profits.

That's especially true for closely held companies. The previous accounting examples may give business owners pause — and they should. But there are a few straightforward business factors to consider that don't require mastery or arcane accounting principles. Both public and private companies often find that they can run at a loss, as long as they either generate cash or have a plausible plan for it.

The key is to know where the money to cover the losses will come from and to understand the conditions, either formal or informal, that financiers are demanding in order to keep the credit or equity investment flowing. Stock markets have tolerated start-up losses throughout the internet era, now 20 years old. Even companies that have had plenty of time to get profitable, like Amazon and Salesforce. That's also been true for companies going through leveraged buyouts, which often lose money while paying down the debt taken on for the deal. They have to rely on banks, which have turned that kind of lending into a big business.

This certainly applies to public companies who would like their stock price to climb, but it's even more crucial for private-company managers who rely on credibility in relationships with lenders and trading partners. One crucial reason Netflix has always been a Wall Street favorite even as it loses money is that CEO Reed Hastings has a reputation as a straight shooter.

1. No compelling need

Right now analysts are taking Hastings at his word that growth will overcome losses in Netflix's international business, because its progress so closely resembles what happened in the United States — just as Netflix has gradually rolled out globally, so it once rolled out city by city in the U. New cities and now countries take a predictable amount of time to produce profits. On the other hand, one reason Tesla stock has been a short seller's favorite is founder and CEO Elon Musk's propensity to talk loosely, especially when making promises about when products might hit the market or how quickly production of new models can scale.

Musk has prevailed because he has tended to get the big things right: The Model S has been every bit the sensation he predicted, and the much-delayed Model 3 sedan shipping this month has put up big numbers for pre-orders, which Musk now has to convert into closed sales. The bottom line won't ever change: Profits ultimately matter. But the indispensable elements of managing start-up losses on the way to profits include having a credible plan, being able to communicate the plan and any changes to it effectively, being able to keep your promises and understanding the nuances of accounting or hiring someone who is a whiz to handle that.

Get Make It newsletters delivered to your inbox. All Rights Reserved. Skip Navigation. Elon Musk. It's worth losing money early to solidify market position.