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You can even start earlier like Best Buy did. You might want to offer great deals on your best selling products on Black Friday. On Saturday, Sunday and Monday you can offer themed promotions. On Sunday, you might offer buy 3 pieces of jewelry get one free. On Monday, you could offer a special discount on winter boots or sweaters. When it comes to email marketing, there are two approaches.

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If you promote specific products make sure the products are clickable so people can go directly to the product pages to make their purchases. Be sure to mention how steep your discount is in the email subject line to help incentivize click through. Customers love browsing through new products.

You can add new products in two different ways. First, you can add several new items a few days before Black Friday to ensure your store looks fresh with new products. This allows former customers to have a new experience when returning to your store. You can add a countdown timer that counts down until the end of the day.

An easy Black Friday marketing idea is to create a gif or video of products that will be on sale while mentioning their promotion before the big day. One idea is to create a slideshow on Flipagram. You can create images in Canva or Photoshop to create a consistent brand look and upload the images to your phone to create a slideshow with Flipagram.

Promote the sneak peek on your social media accounts. Flipagram allows you to share it on Instagram, Facebook, Twitter and more. When marketing for Black Friday you should be taking advantage of Black Friday focused Instagram hashtags in addition to your regular hashtags. This will allow you to reach customers who are specifically looking to score a deal. Using these types of hashtags works well for everyday type of products like fashion, home decor, and electronics. During Black Friday weekend, advertisers will be spending more than usual. The cost per click will also be higher than usual.

If you plan to advertise on Facebook , consider increasing your ad spend a few days out from Black Friday. This will give the ad enough time to optimize for conversions , and allow you to adjust and tweak along the way before the big day.

Black Friday weekend is the right time. A steep discount will help you attract customers with the right price.

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Focus on your best selling Black Friday products to promote the right offer. On your calendar be sure to include the following:. You can download a free content calendar template from Hubspot and customize it. Alternatively, you can use Trello to plan out your tasks in preparation for Black Friday.

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There are several Shopify apps you should have installed on your store that work best for Black Friday deals. First, a countdown timer app would be beneficial for your store. There are a few in the Shopify app store such as powr , Hurrify , and Hextom. They each fill a different need with a similar result.

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You can choose the one that suits your needs best. You can use an app like Tidio chat to allow customers to contact you live with any questions.


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This is really important in helping customers convert on Black Friday. People love knowing that free shipping is offered. Upsell apps work well all year round. This is especially helpful when offering big discounts. The element of surprise can be powerful in Black Friday marketing. You can use a tool like Zembula which allows you to add scratch cards, peel it offers and other interactive experiences to your online store. Having scratch cards or exit intent discounts like Wheelio can be a fun and engaging surprise for your customers.

When getting a discount is gamified customers may be more likely to stay on your store a little bit longer. It can also help prevent an abandoned cart. Around the holiday season, advertising online gets far more expensive with retailers drastically increasing ad budgets. Your holiday card can include a personal note thanking them for their purchase during the year and a special holiday discount code exclusively for him or her with their name as the code. Make sure you handwrite the name on the card so that it looks more personalized. These little touches are rarely done by marketers but can be effective for leaving a lasting impression.

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