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With images and characters being projected onto the floor, it used tracking cameras and infra-red technology to create an entirely interactive experience.

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In all seriousness, amazing blog. Had no idea about a lot of these campaigns, generally hear more about BK in this area. Would be good to see a blog on KFC to show how they handled their supply issues last year. You must be logged in to post a comment.

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Learn more Econsultancy offers a variety of digital marketing training and best practice guides. Comments There are 2 comments at the moment, we would love to hear your opinion too. Tom Young 11 January Log in to Reply. The brand owner also needs to tweak and optimize the app regularly as there is a high chance for engagement to wear off over time. It was based on research and sound insights into the wants and needs of the target audience. Everybody wakes up to an alarm set on their mobile. You just had to set the alarm and wake up!

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It was that easy and natural. Everyday routine… I like the way that, by default, an alarm clock app, lends itself to everyday usage, increasing the engagement rate of the app. More rewarding… I loved the feature that it learns about the customer as it goes along, so instead of becoming familiar and boring as you use it every day, the app, through the content and rewards it delivered, became more relevant and valuable to the user.

Some reward coupons required a purchase, others could just be redeemed on their own and the user could walk out the door, leaving them feeling that they had really got something for nothing. With the inevitable success of this app, and the inevitable long morning queues it must have created, I would suggest for the next version they add to the reward content a Jump-the-Queue-Pass!

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