The brand has also ramped up its tweet volume significantly— tweets in August, in September, in October, and a whopping 3, in November. Lots of brand accounts adopt a freewheeling voice on Twitter.
This is why the verification stunt is so clever. Adweek: Can you describe the brand voice? What is it, exactly?
Being genuine in our temperament, rather than formulated. Some of the notable overtones we stick to have been taking the high road when haters go low, criticizing the systems in place, encouraging others, and starting fun twitter beefs.
- The Real Story Behind Steak-umm’s Delightfully Weird Twitter Account – Adweek!
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How do you script the tweets in a way that feels so stream of consciousness? Are you just shooting from the hip? We believe this has truly helped us gain momentum, and had it been scripted, we believe we would not have seen the same success.
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Some days we might feel like waging war with other users, Photoshopping cheese steaks into pet photos, or just venting about how difficult it is to be an unverified American icon—every day is different. Why do you think you have this devoted following? We used our rare and entertaining voice, but more importantly, we listened and used empathy to become a friend that people can rely on.
We genuinely care about our fam and the things that are important to them, like pets, social causes and personal woes. That authenticity is what has spurred the energetic support. Do you feel that way? How much feedback does the brand have for you?
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The team at Steak-umm are very active Twitter users and highly engaged in this campaign. We worked diligently with the brand management team to develop this personality and deployed a strategy to increase awareness and strengthen our relationship with consumers that engage with us. Steak-umm bless is the smile in the face of danger, the strength in the presence of adversity, and the hope for a better, beefy world.
It is a passing along of love whether or not the subject is worthy.
Wash working surfaces including cutting boards , utensils, and hands after touching raw meat. Cook thoroughly. Keep hot foods hot. Refrigerate leftovers immediately or discard. Please also leave us a comment under your rating Wouldn't try it again Not my favourite It was ok Pretty good Would buy this again.
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