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This morning there was an activity planning meeting from 7.

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All their brand and marketing managers come in and we share our plans. We work with the trading team and they populate that proposition with offers and content to bring the proposition to life. We work with operations and the service team to make sure the execution and experience for customers online and in stores is consistent with what we want to be delivering as a brand. We work back and forth on everything.

There are lots of places data can come from. Yes, data is of interest to everyone, every part of retail is run by data. You make that decision when you build your business on EDLP to give all your best prices to all your customers. SS: We are tactical and fast and try to be thoughtful and strategic.

There are other brands like Starbucks, Apple, Nike and Virgin that are really good at building brands and they think about building a brand for the long term. We need to do more of that. But remember that building a brand is all about personality and humanizing your company.

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I am always intrigued by the dilemma between standardisation and bespoke customisation in product delivery. Tom Fishburne is founder of Marketoon Studios.

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Keep me logged in. Forgot your password? The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too.


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Timeline Asda Walmart UK , chief marketing officer ….. My last 24 hours I have a [fortnightly] listening meeting with people from my team at all levels, where I ask them, if they were me for a day, what would they do. MW: Asda does not have a data capture loyalty scheme like Clubcard. How does Asda use data?

Walmart Subsidiary Asda Testing Apple Pay in U.K.

MW: How can retail marketers learn from other industry sectors? MW: What is the biggest threat from your rivals and which of them do you admire most? Hide Comments 2 Show Comments. Log in to Reply. Login to comment.


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