We are never going to sell these,' right? Now we sell that many a day. In the beginning, Bobby sent free Squatty Potties to health bloggers to generate buzz, and success has flowed with more regularity than Metamucil. Oz's show called Bill Edwards thought it was a crank call from his kids , and then Howard Stern started talking about the product. Finally, on their second try, Squatty Potty qualified for "Shark Tank. In the past year, the company has developed new products like a toilet plunger incorporating the poo emoji and a line of toilet deodorant sprays.
The Edwards have expanded operations in Utah and added a new plant in Canada to focus on international sales. The biggest challenge has always been finding a marketing balance between humor and health. The Squatty Potty YouTube ad is a good example. It stars a Prince Charming character and a unicorn that poops ice cream.
You do. When first presented with the idea for the video, the Edwards family thought it was too cheeky and too expensive. Hence, the ice cream. At last count, it had over million views, and sales have surged. Squatty Potty has run into a couple of hiccups. In May , the company dropped Kathy Griffin as a spokeswoman after her infamous photo with a fake severed head of Donald Trump. Also, after releasing their new SquattyPottymus for kids last fall, they recalled the top portion — the "hat" — after receiving reports of two children slipping and hurting themselves. The rest of the unit continued to sell well through the holidays.
Ultimately, the success has been stunning. Judy Edwards originally thought they might just sell a few Squatty Potties here or there to help supplement their retirement income, because no one likes to discuss pooping problems.
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Bowel movement: the push to change the way you poo – podcast
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