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Initially, Mobi was targeted towards lower-income commuters. This is a high price to pay for bikes that only allow 30 minutes of access at one time so it clearly caters to the well-to-do. Busing, or even purchasing a bike is a cheaper and more efficient option for most lower-income commuters.
Some Mobi stations are not located where consumers, at least those for whom the program was purportedly designed, need them. These areas are largely populated by tourists and recreational bike users rather than commuters.
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Around Stanley Park, taxpayer subsidized Mobi unfairly competes with bike shops that rent bikes to support their businesses and provide jobs. The City of Vancouver is under contract with Mobi for the remainder of the five-year period that began in Once the contract is up, the city should terminate it and stop funding Mobi. The test phase launched with 1, founding members and Mobi anticipated it would have 10, users at its one-year anniversary. On that date, it had 6,, far short of its goal.
The program has 6, members. In order for the city to break even on this investment, Mobi would need to experience much larger growth rates than they have shown to this point and, based on performance reports, achieving an adequate rate of growth is unlikely.
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It is evident that in Vancouver should no longer fund a city bike share program. Postmedia is pleased to bring you a new commenting experience. Do you have any tips to share on what worked for you?
Tim Topham has one mission in life: to stem the tide of children quitting music lessons by helping teachers maximise student engagement through creativity, technology and innovation. Tim hosts the popular Creative Piano Teaching Podcast , blogs regularly at timtopham.
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